[brand_identity · maxify_technologies · v1.0]
Maxify Technologies.
The mother brand for an ecosystem of energy-tech products. Monochrome by default — children carry the color. The wordmark is the identity; no separate symbol is required.
[01 · the_wordmark]
The wordmark.
“Maxify” in display weight, “Technologies” in lighter weight, muted. Apple sub-brand pattern (“Apple Music”, “Apple TV+”). The wordmark IS the brand — no separate symbol is needed. When a glyph-sized representation is required, use the stylized “M” below.
[02 · the_M]
The M.
When a square or favicon-sized glyph is needed, use the 3-peak M extracted from the wordmark: outer verticals + an inner V reaching the full cap-height. The three peaks form a single architectural silhouette. Never use any other symbol — not a generic peak, not a triangle, not an abstract energy bolt. The M is the glyph.
[03 · palette]
Palette. Monochrome only.
The mother brand carries no chromatic accent. Children (CargaIA cyan, Solana gold) appear only inside their own product cards. The master chrome stays neutral.
bg / dark
oklch(0.10 0.005 80)
fg / dark
oklch(0.96 0.005 80)
muted / dark
oklch(0.68 0.005 80)
border / dark
oklch(0.26 0.005 80)
bg / light
oklch(0.985 0.005 80)
fg / light
oklch(0.13 0.005 80)
muted / light
oklch(0.45 0.005 80)
border / light
oklch(0.86 0.005 80)
[04 · typography]
Three faces. One voice.
Display + body
Geist Sans
Weights: 400, 500, 600
The operating system for electrification.
Italic accent
Newsreader Italic
Reserved for the keyword inside display headlines
Maxify your business.
Technical
IBM Plex Mono
Eyebrows, corner stamps, code, integrations list
[status: pre_seed]
[track: plug_and_play_sv]
[coord: 32.514, -117.038]
[05 · signature]
The italic-on-keyword move.
One word per display headline shifts to Newsreader Italic. That’s the entire chromatic accent the brand needs. Use it in every section header, every CTA copy block, every pull quote. Never use it twice in the same block.
The operating system for electrification.
Meet the workforce.
A four-layer stack for electrification.
Liberate your prácticas profesionales.
Maxify your business.
[06 · anti_uses]
Never.
These patterns belong to other brands or to the LLM-default slop register. Avoid all of them on Maxify Technologies surfaces.
- No Tailwind indigo (#6366f1 / #4f46e5 / #8b5cf6) — the LLM tell.
- No purple-to-blue trust gradient on the hero.
- No Apple-blue CTA pills — that’s Apple’s color.
- No Cargaia cyan on the master chrome (children only).
- No Solana burnished gold on the master chrome (children only).
- No emoji as feature icons. Monoline SVG with currentColor.
- No Inter / Roboto as display. Geist Sans only for headlines.
- No rounded-card + colored-left-border combo (AI dashboard tell).
- No invented metrics. Every number traces to a real source.
- No lorem ipsum. Bracketed placeholders or real copy.